The technology behind the sites is rather interesting and unusual for a presidential candidate. Instead of using a big name company to back him, Obama once again focused on the smaller, simpler option, using a company called Blue State Digital. At this point, Blue State Digital was just a small start up company getting work wherever they could find it. When Jascha Franklin-Hodge, a MIT dropout and designer for the company, received the call for help from the Obama campaign, he was thrilled. The main way they contributed to the campaign was building and organizing the My Barack Obama site, which would eventually become the central hub of the entire campaign. They also continued working with him after the election to build a new transition website, called change.gov (Talbot, 1). This site was formed so that the public could still feel that personal connection with Obama as he came into office. Of course, times have already changed, and there is a newer, more up to date site named whitehouse.gov organized by yet again, BSD. All of these sites offer the important information that people need on a governmental website, but they also feature fun, user-friendly aspects, such as a photo of the day and a blog page (whitehouse.gov). These new literacies not only affected Obama in his campaign, but all future campaigns, whether presidential or not.
Here's Blue State Digital's website now (it's a little bigger than it was before Obama's campaign):
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