Certain groups of people that did not agree with this new sort of campaigning and do not believe that the new literacies aided Obama in any way. It is necessary to address the effects and disputes caused because of the generation gap. The younger generations were shown to be overall more receptive to Obama’s campaigning tactics than older generations. However, a strict line cannot be drawn in this category anymore because there is a constant blurring of where the gap presently lies. Also, some people will continue to vote for a certain political party, rather than an actual candidate. In these cases, Obama’s new campaign may not have affected his success. Others believe that Obama’s campaign was aided more by his appearance and background instead of his use of the new literacies. Coming in as the first young, African American male to run for President automatically makes you a target and a celebrity. Some voters supported Obama because of these characteristics without really looking into his plans or opinions on topics. However, taking these few groups into account, I believe that the new literacies aided Obama in his election in a substantial way.
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